Logo, Letterhead and Business Card Redesign
Having been in business for a while, Jim had realized that his branding was not helping drive in business. He is a writer and his branding was very text-based with little color. He needed more visual pop, which was accomplished through color and a logo mark to emphasize the core of his business based on his tagline “Right People. Right Words. Right Time”. He has two facets he focuses on, copywriting and technical writing which had to be expressed. The copywriting was expressed in color to signify emotions and the technical side in the flowchart symbolism used.